SEMA Show
From 2013-2019, I was responsible for the Exhibit Design, Production Coordination, & Installation of Dee Zee's 2700 sq.ft. tradeshow booth in Las Vegas at the SEMA Show – the largest automotive show in the world.
30' Wide x 90' Long. View from main walkway entrance.
Using Autodesk 123D Design (basic CAD software), I created well over 20 different scale layouts of proposed booths. This helped us see exactly how much space things take up, from any angle, to hone in on the final layout for optimal product placement and customer flow.
As you can tell, this project is extremely complex and this is just scratching the surface. To get a better feel for the experience, be sure to watch the Video Walk-Through below.
30' Wide x 90' Long. View from main walkway entrance.
SEMA SHOW 2019
2019 marked the first major upgrade since 2016. After consulting with various exhibit design companies, it became clear that they were out of our budget range. So we ended up keeping the design all "in-house". This included over 30 iterations of the layout (for optimal traffic flow), and working with 5 separate vendors/printers to produce the various components.
The final design was a collaborative effort of the Marketing team working alongside the Engineering/Sales departments, bringing in all our years of expertise and experiences learning what works and what doesn't.
Program(s)
Adobe Photoshop CC
Adobe Illustrator CC
Adobe Premier Pro CC
Autodesk 123D Design
Adobe After Effects CC
Skill(s)
Exhibit/Experience Design, Art Direction
Production, Planning, Organization
Roles
Exhibit Designer, Production Manager
Art Direction, Graphic Design
Click through the above slideshow to learn more!