Product Packaging
Product advertising continues onto the packaging itself, selling directly to the customer off the shelf. Using bold graphics, informative content, and user-friendly layouts is key to closing the deal.
Program(s)
Adobe Photoshop CC
Skill(s)
Layout, Typography, Photography, Print Production
Adobe Illustrator CC
Roles
Graphic Design, Photographer, Art Direction
The first step was coming up with a new "merged logo" incorporating the Invis-A-Rack name under the Dee Zee brand.
The product packaging featured full-color labels on all sides.
A lot the content is shared from the original box, with the addition of more specific application fitment information with new accompanying pics, taken by me.
The first step was coming up with a new "merged logo" incorporating the Invis-A-Rack name under the Dee Zee brand.
Product Packaging
Invis-A-Rack by Dee Zee
Goal
Before partnering with Dee Zee, Invis-A-Rack appeared on ABC's "Shark Tank" television program looking for investment backers. After failing to entice any of the "sharks", the inventor signed a deal with Dee Zee to produce and market this innovative truck rack. I was put in charge of coming up with a new 'merged branding mark', and the updated packaging. This included a Standard box (covering 3 part numbers) and a Universal version – originally sold in Costco stores. The box features vibrant, eye-catching colors & graphics, lifestyle images, and illustrations. All of this translated into 3 languages so it can be sold internationally.
As displayed in stores nationwide.
Examples of the "top-of-the-line" Gold Series labels.
A Bronze Series box as it appears on store shelves.
As displayed in stores nationwide.
Product Labeling
TSC Tool Box Labels
Goal
Tractor Supply Company is a national farm & fleet retailer that sells vehicle accessories. They came to us looking for a new set of labeling for the tool boxes they sell in their stores. Divided into 3 levels of features (Gold, Silver, & Bronze), my team developed a full set featuring detail call-outs, in-vehicle images (which we photographed), fitment guides, and a rating system. Like a template, all of this could easily be replicated across their entire, evolving line-up – with multiple manufacturers involved that build their private label products.
A set of 3 full-color labels.
The front, large label highlights product features with images, explaining the functionality of the box. It is also trilingual so it can be sold internationally.
The labels sizing was selected so they could fit on any of the 14 part numbers in the product line-up. This greatly simplified the number of labels needed produced to 3, which in turn reduces costs.
A set of 3 full-color labels.
Product Packaging
Padlock Tool Box Labels
Goal
Dee Zee's newest innovation in truck storage came with the Padlock Tool Box line-up. The hook is that it's one of the most secure tool boxes on the market, thanks to a sliding rod latch system, secured by an inset user-provided padlock. Since it's a brand new concept, it presented a challenge of how to communicate how it works to consumers. What we came up with was a set of 3 universal labels that can be used across all 14 part numbers in the line-up. On the front is a large label with feature call-outs and pics - illustrating how it works. On the end is a smaller label with condensed info. Finally the kicker is a fake padlock hanger, installed inside the latch - further driving home the functionality. The labels feature dynamic, angular layouts, vibrant images, and a hands-on call to action.