Product Catalogs
Throughout my career I've had the pleasure to work on the Layout, Branding, and Art Direction for many Product Catalogs. Here are a couple of my favorites:
RAILROAD SOCK 2024 CATALOG
Featuring the updated "whitewashed wood" branding
Featuring the updated "whitewashed wood" branding
Railroad Sock's 2024 product catalog brought a total refresh to the historic brand (circa 1901). Building on past experience, I not only completely reorganized the product line from the ground up, I introduced a lot of user friendly features to improve the experience. This included brand new "product photography" for nearly every SKU (shot in my basement), specification tables, narrative-style descriptions, lifestyle photography, and more! The result is "the best catalog we've ever had!"
- Everyone
Program(s)
Adobe InDesign CC
Adobe Photoshop CC
Adobe Illustrator CC
Skill(s)
Layout, Typography, Image Editing, Illustration
Roles
Art Direction, Graphic Design, Photography
Click below to view the 2024 Catalog!
DEE ZEE 2020 CATALOG SET
Full-Size Catalog, Abridged Mini, & Price File
Close-Up Details
Click links below to flip through digital versions of each.
Full-Size Catalog, Abridged Mini, & Price File
Dee Zee's annual product catalog is the time to unveil what's new and refresh existing line-ups. The star of the show is the high-quality "lifestyle images" we'd take throughout the year to help customer's visualize themselves using the products. Combined with studio shots, feature call-outs, and application information, it's nearly 200-pages of content to organize and showcase in user-friendly layouts. As the Art Director, I was responsible for the overall design/layout, working alongside my co-designer. I also handled print production.
Program(s)
Adobe InDesign CC
Adobe Photoshop CC
Adobe Illustrator CC
Skill(s)
Layout, Typography, Image Editing, Illustration
Roles
Art Direction, Graphic Design, Photography