CaskX
CaskX is an international whisky cask (barrel) investment company that helps match individuals with distilleries for investment opportunities. Originally commissioned for identity options, that's quickly expanded to all sorts of collateral.
Program(s)
Adobe InDesign CC
Skill(s)
Identity, Layout, Organization, Forms, Collateral
Adobe Illustrator CC
Adobe Photoshop CC
Adobe Acrobat Pro
Roles
Graphic Designer, Illustrator
IDENTITY PROPOSAL
My final proposed logo mocked up on a cask end.
My logo process begins with research and pencil sketches.
...as well as website mock-ups. Alas, they elected to go a different route.
My final proposed logo mocked up on a cask end.
I was originally commissioned to create a logo and identity for a new, start-up investment firm. After many options, I arrived at a modern-blend of sans-serif type with a custom "K" and "X". These curved lines were meant to call-in the iconic, metal rings (or "staves") that give whisky barrels their superior strength. This logo progressed to a complete Brand Standards Guide and usage on early website mockups and brochure drafts, before they ultimately decided to go another route (as you'll see in the collateral below).
SALES COLLATERAL
One of the most critical pieces is a how-to guide for the whisky cask investment process. CaskX makes it easy for newbies and this brochure lays it out plainly.
Spread 1 - A friendly message greets them in the intro spread before jumping right into a high-level look at overall investment potential.
Spread 2 - An analysis of historical performance to help investors make informed decisions.
One of the most critical pieces is a how-to guide for the whisky cask investment process. CaskX makes it easy for newbies and this brochure lays it out plainly.
As CaskX partners with many different distilleries and their investment opportunities are constantly changing, they need various collateral to help sell to potential clients. This ranges from individual Cask Offers to Informational Guides. It all needs presented in a clearly while staying visually "high-end" to match the nature of the business.
CORPORATE DOCUMENTS
Once the sale is complete, official documents are generated as proof-of-ownership for the investor.
Each individual cask investment includes an individual Certificate of Ownership. This was designed as a fill form for easy population by the sales team.
Close-Up of the Rubber Stamp in use on the Certificate of Ownership.
Once the sale is complete, official documents are generated as proof-of-ownership for the investor.
Once the sale is closed, the business needs official corporate documents and certificates to finalize the arrangements. These documents were designed as Interactive PDF Fill Forms in Adobe InDesign that can be populated in Adobe Acrobat by the sales team. A series of rubber stamps were also created for the signature touch.
MISC ASSETS
An infographic poster created and illustrated to help explain the process of Whisky Cask Investing.
Custom Illustrated Icons were created for use on the website and beyond.
Even more Illustrated Icons were created for use in the Whisky Cask Investment Guide.
An infographic poster created and illustrated to help explain the process of Whisky Cask Investing.
Infographics and other Illustrative Icons are a great way to help tell a more visual story than typography alone. No one wants to read a wall of text, but engaging imagery can help simplify and explain complex topics.