Branding
All the way back to childhood, I can remember doodling little symbols: combining letters or making pictographs. It’s only natural I was led to this career. Through college and professional work, I’ve learned to hone these skills creating purposeful branding that can be used cohesively across entire identity systems.
A classic logo mark created for a fictional music streaming/downloading company. I wanted something elegant enough, it could recognized by the symbol alone, and ended up combining a treble clef with an anchor. The logo type was also slightly modified to match.
An excerpt of the developed style guide for iPirate showing the proportions of the logo mark, positioning of the signature, and approved color combinations.
A version of this logo has been around since my Junior year of college, way back in 2010. Of course it has been refined over the years to what you see today. The angled. script "M" morphing into a "G" harkens back to my early days of doodling. Placed into the negative space of a circle, creating a timeless icon to represent ME.
A classic logo mark created for a fictional music streaming/downloading company. I wanted something elegant enough, it could recognized by the symbol alone, and ended up combining a treble clef with an anchor. The logo type was also slightly modified to match.
LOGOS
A collection of custom logos crafted for various businesses - some fictional, some proposed, and some still in-use today (marked respectively). Then see various samples of how they were implemented within an identity system.
Program(s)
Adobe Illustrator CC
Adobe Photoshop CC
Adobe InDesign CC
Skill(s)
Icons/Logo Design, Typography
Identity System/Brand Guidelines
Roles
Graphic Design, Art Direction
Keep Scrolling for Branding Use Cases!
Cover and Outer View of a Tri-Fold Brochure for an International Property Investment company.
Inner View and Back Cover Design. This brochure is used as a overview sales tool for capturing new clients at Tradeshows and more!
The second spread features custom illustrations to help simplify the process of buying a cask, next steps, and exit strategies.
Cover and Outer View of a Tri-Fold Brochure for an International Property Investment company.
BROCHURES
One of the main Sales tools for any business are brochures. These can be printed or saved electronically for digital distribution. The main purpose is to provide information about a company or product in a user-friendly way. This often involves taking lots of information and boiling it down to the necessities to fit space restraints – and attention spans!
More examples available upon request.
Program(s)
Adobe InDesign CC
Adobe Photoshop CC
Adobe Illustrator CC
Skill(s)
Layout / Composition, Typography
Print Production, Illustration, Organization
Roles
Graphic Design, Art Direction
Marketing Collateral
Working for an internal Marketing Team within a corporate office gave me first-hand experience collaborating with a diverse Sales Team. Our job is to provide the front-line with all the tools they'd need to go out and close deals.
An example of a Presentation used for training Sales Reps & Customer Service, as well as selling to prospective distributors.
This particular presentation covered the 2020 Tool Box Line-Up and features a matching style to the Product Catalog.
Another example spread from the proposal. Photography and illustrations were used to add visual interest when appropriate.
An example of a Presentation used for training Sales Reps & Customer Service, as well as selling to prospective distributors.
PRESENTATIONS
Making Sales in B2B often involves meetings and proposals. Having custom-tailored materials, such as booklets and digital presentations, help portray a professional image.
Program(s)
Adobe InDesign CC
Adobe Photoshop CC
Microsoft Powerpoint
Skill(s)
Composition / Layout, Production
Roles
Graphic Design
The complete Dee Zee Stationery set, redesigned in 2019 for a fresh look, including Business Cards, Letterhead, and Envelopes.
The updated look features a vector, red "tread" pattern calling in cues from the company's bread and butter products.
A couple examples of Fill-Form documents created for a whisky investment company. They were created in Adobe InDesign and saved as interactive PDFs for populating in Acrobat Pro.
The complete Dee Zee Stationery set, redesigned in 2019 for a fresh look, including Business Cards, Letterhead, and Envelopes.
CORPORATE MATERIALS
Working in a corporate office, it was my team's job to make sure we presented the company as a professional brand. For B2B correspondences, this includes things such as Business Cards, Letterheads, Envelopes, Fill-Forms, and more!
Program(s)
Adobe Illustrator CC
Adobe InDesign CC
Adobe Acrobat Pro
Microsoft Word
Skill(s)
Composition, Print Production, Template
Roles
Art Direction, Graphic Design, Production